LinkedIn Mac Users Group

APPLE AND TBWA’s ‘GET A MAC’: THE COMPLETE CAMPAIGN

We know how you love Apple’s “Get a Mac” ads with John Hodgman and Justin Long. So, here are all 66 TV spots (plus the 90-second version of 2008’s “Sad Song”) that have aired since the campaign launched on May 2, 2006. All 66 ads were directed by Phil Morrison of Epoch Films for TBWA Media Arts Lab.

IMHO – MacWorld Expo

Even though I couldn’t make it this year, I have received a number of reports on the success of MacWorld Expo 2010.

MacCamp #48 Spring 2009 April 17-19

Twice a year PMUG abandons the urban jungle for the wilderness of Silver Falls State Park. MacCamp is a MUG members only weekend retreat that includes classes, recreation, networking, and social activities.

My name is Siddhika Nevrekar with the Microsoft’s User Research Group.

Some background on my group, Microsoft user research focuses on how people interact with hardware and software products; the information and feedback gathered is translated directly into product design improvements.